New York, NY, November 13, 2018 -- Today, leading healthwear company Care+Wear and March of Dimes, the nation’s leading maternal and infant health nonprofit, announce the launch of the Care+Wear x March of Dimes NICU Onesie. The onesie is designed to give all families with children in the NICU comfort and support, particularly babies who have been born prematurely. Over 15 million babies are born prematurely around the world each year. A portion of the Care+Wear Onesie profits will be donated to March of Dimes as they lead the fight for all moms and babies to ensure that every baby can have the best possible start.
As part of the launch, Care+Wear Onesies are being provided to NICU families at Monmouth Medical Center, Boston Children's Hospital, Robert Wood Johnson University Hospital New Brunswick, University Hospital, Jersey Shore University Medical Center, Princeton HealthCare System, Saint Peter's University Hospital, Abington Hospital-Jefferson Health, Crozer Chester Medical Center, Einstein Medical Center Montgomery, Einstein Medical Center Philadelphia, Holy Redeemer Hospital, Delaware County Memorial Hospital, Children’s Hospital of Pennsylvania, NY Presbyterian, and the Cleveland Clinic. For more information about the Care+Wear x March of Dimes NICU Onesie please visit https://www.careandwear.com/products/nicu-onesie.
“No one plans on having a baby in the NICU and no company has historically focused on apparel for babies in the NICU, who are often too small for and not easily dressed in traditional newborn onesies,” says Care+Wear CEO and Co-Founder Chaitenya Razdan. “Using our unique product development approach to bring together parents, designers and clinicians, we have created an innovative solution designed for both the baby’s comfort and clinical function. We are thrilled to work with March of Dimes and be there for moms and babies when everything doesn’t go according to plan.”
Made of a soft cotton blend, the Care+Wear x March of Dimes NICU Onesie provides comfort, access and warmth. The design features clinically compliant access to the entire body—including unique openings on the arms for continuous IV access—with ties and snaps, allowing the baby to remain connected to vital medical lines and machinery. The Onesie also has sleep-safe cuffs on both hands and feet to maintain warmth for the baby and the diagonal opening ensures no irritation of the belly button. The antimicrobial outfit provides protection for the baby and is machine washable, suitable for patients’ regular laundry.
Nurses at the Regional Newborn Center at Monmouth Medical Center (part of RWJBarnabas), including Patricia Lamberti, Unit Nurse Leader, RN.C-NIC, CBC and Christine Picarello BSN, RN.C-NIC, CBC, provided critical input on the design, sharing clinician perspectives. “It is nice to know that there is a company that is taking an interest in making families of premature infants feel their special baby can be dressed in clothes tailored to fit their individual needs. We were really motivated to create a solution with Care+Wear to help families all over the world be able to celebrate the birth of their child,” said Patricia Lamberti and Christine Picarello.
“Having a baby in the NICU is an overwhelming and scary time for parents,” said Flo Bryan, VP, Corporate Engagement, March of Dimes. “We are committed to providing support for NICU families and with the Care+Wear onesie, NICU families will now be able to experience putting on baby’s first outfit, something that was not always possible before.”
“This kind of teamwork is the future of the healthwear industry,” Razdan adds. “We hope that we can not only work together with the medical community to ensure that babies get the best care, but support mothers and babies to have a brighter future.”
Founded in 2014, Care+Wear is the leading provider of innovative healthwear focused on creating positive and effective healing experiences for people everywhere. In collaboration with clinicians and hospitals, patients and designers, Care+Wear’s products provide wearable solutions that are both functional and fashionable. Previous collaborations include the Care+Wear x Parsons Patient Gown, Care+Wear x Oscar de la Renta Chest Access Hoodie and the Care+Wear x Lucy Jones Mobility Gloves. Dedicated to giving back, Care+Wear gives a portion of its sales to non-profit foundations such as Stand Up To Cancer, the American Cancer Society, March of Dimes, Global Lyme Alliance and RockCF, among other partners, to help people and families before, during and after medical treatment. Care+Wear works with leagues such as Major League Baseball and the National Basketball Association so that people can support their favorite teams. For more information, visit www.careandwear.com.
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family. Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.